Brand target:

Enlisting specific market targets defined on multiple indices like;
• Socio/Economic/Educational
• Lifestyle definition
• Cultural definition
• Lingual definition
• Subscriptions/ loyalties etc.

Brand recall line:
It talks about the most desired way of recalling the brand. Any positioning or hit line must ensure that there is a proximity to the ultimate way the customer will perceive your brand.

Brand use post-effect:
It talks about the very basic consideration to what effect post the use of the product the customers are likely to have. That is to minimize the difference between what he is asked to perceive & what he actually perceives.

Brand Opener:
Like a “hello” that sets a tune for a social conversation, it is key to creating a longer, mature & truthful dialogue with the customer.

Brand Offerings:
This is what the customer gets & it has to be not only wanted but also accepted by the customer.

Brand Positioning:
Among the several windows that the customer’s mind has the question is what window you would like to block. That requires a strategic as well as operational planning.

Brand Company:
Ultimately the brand is known by the company it keeps. It is also known by the company it does not keep. That has to be clearly identified.

Brand Pedigree:
There is no son without a father. The son is identified with the father, his name & his deeds.

Brand Personality:
The features identify personality at the initial stage, body language at a later stage & by the value of association further on. That personality has to flow through the brand communication & through brand performance.

Brand Emotion:
Every human association genearates a feeling. That becomes an in-built part of any continual transactions. This feeling has to be clearly identified to avoid a loss of direction.

Brand Value:
The derivatives for a brand; either the tangible or the intangibles have to be clearly defined to enable the customer get a rich taste of everything. That alone will decide what price he is willing to pay up & for how long.

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